BRANDING IS EVERYTHING
&
EVERYTHING IS BRANDING

We are an independent creative agency that dreams up fresh lifestyle brands for companies who strive to be meaningfully better. We believe that every aspect of the brand should be carefully considered.


We believe


Great branding breeds greater products

At RDA, we believe that the highest accomplishment a branding agency can achieve is to create a brand so powerful it makes the product better. Our mission is to develop authentic and provocative brands that raise the bar and compel audiences to fall in love with them.

Ever since we opened our doors in 1976, we’ve understood that while people buy products, they form relationships with brands. That’s why we approach every aspect of our client’s business as a branding exercise—from their corporate practices to their consumer relationships. A brand is a living, breathing organism that requires every detail to be carefully considered. And that’s exactly what we do.



Words we live by


Crafted

Every project, whether big or small, presents a unique set of challenges. We take a microscope to every detail resulting in carefully crafted brands that are tailored to the lifestyles of the target consumers.

 

Insightful

Behind every great idea is a unique insight. Before any creative work is done, we analyze every aspect of the brand. This ensures that our ideas are on the money and have maximum impact.

 

Nimble

We’ve been doing this long enough to know that projects can pop up at any time and deadlines shift suddenly. We’re a flexible bunch who wear many hats, which makes us capable of adapting to the changing nature of branding work.

 


Playful

Branding is serious work, but it doesn’t mean the ideas have to be. Toying with expectations and turning them on their heads keeps ideas surprising and new.

 

Fresh

What’s new? What’s next? What hasn’t anyone considered yet? We’re inspired by what we’ve seen and driven to create what no one has.

 

Reliable

Clients count on us to deliver great ideas that are on budget and on time. Internally, we trust each other and hold ourselves accountable. Following through on our promises is one of the key reasons our clients keep us on record for decades.

 


Capabilities



branding & design

  • Creative Strategy
  • Brand Strategy
  • Brand Positioning
  • Brand Guidelines
  • Identity System
  • Creative Direction
  • Graphic Design
  • Copywriting

      TRADITIONAL MARKETING

      • Print Advertising 
      • Outdoor
      • Direct Mail
      • Sales Collateral
      • Media Buying & Planning

       

      DIGITAL MARKETING

      • User Experience
      • Website Design & Development 
      • CRM 
      • Mobile Marketing Online Advertising 
      • Media Buying & Planning
      • Mobile App

      ORIGINAL CONTENT

      • Photography
      • Video Direction and Production
      • Illustrations

      EXPERIENCE DESIGN

      • Consumer Experience Strategy
      • Signature Moments

        SOCIAL MEDIA MARKETING

        • Social Strategy 
        • Community Management 
        • Content Creation


        Client experience


        Hospitality

        Aloft Hotels
        America's Best Inn & Suites
        America's Best Value Inn
        Canada's Best Value Inn
        Country Hearth Inn & Suites
        DeWitt Hotel & Suites
        Element Hotels
        Four Points
        FX Luxury
        Guest Amenities
        GuestHouse
        Hard Rock Hotel & Casino Hollywood
        Hard Rock Hotel & Casino Tampa
        Hotel RL
        Jameson Inn
        Lexington
        Marriott Hotels
        Palms Hotels & Resorts
        Plan Do See
        Red Lion Hotels
        Red Lion Inn & Suites
        Settle Inn
        Sheraton
        Signature Inn
        The POD Hotel
        Value Inn Worldwide
        W Hotels
        W Vieques
        Wyndham Rewards

        Travel & Tourism

        Authentic Italy
        Empire State Building
        Pan American World Airways (Pan Am)
        Top of the Rock

        Non-profit

        Flatiron BID
        Hudson Square BID
        Lincoln Square BID
        Project Wake-Up Call
        Rooftop Films

        Technology

        Adorama
        Audio Pro
        B+W Loudspeakers
        Chyron
        Contax Cameras
        Dahlquist
        Denon
        GAF
        Gale Turntables
        GTE
        Harvey Sound
        iHome
        IMN-TV
        Kaazing
        Kef
        KORG
        Kyocera
        Marshall
        Martin
        MiFi
        Nagaoka Cartridges
        Vox
        Nakamichi
        NEC
        Panasonic
        Riiflex
        Vestex
        SONY
        THX
        ViewMaster
        Vox
        Yashica Cameras

        Gaming Companies

        2K Video Games
        Acclaim
        Capcom
        Chatoon
        Codemasters
        GT Interactive
        Harmonix
        Konami
        LJN
        MTV Games

        Gaming Titles

        Alien 3
        Alien Trilogy
        Arch Rivals
        Armories
        Batman Forever
        Beetlejuice
        Bill & Ted's Excellent Adventure
        Bioshock
        Burnout
        Crash Dummies
        Crazy Taxi
        Dan Marino
        Dance Central
        Mortal Kombat
        Dave Mirra Freestyle BMX
        Derek Jeter All Star Baseball
        Devil May Cry
        Double Dragon
        Forsaken
        Frank Thomas The Big Hurt
        Green Day Rock Band
        Civilization
        Krusty the Cloun
        Maximum Carnage
        MVP Roger Clemens
        NBA Basketball
        NBA Jam
        NFL Football
        NFL Quarterback Club
        NHL Hockey
        Resident Evil
        Revolt
        Revolution X
        Rockband
        Shadow Man
        Shaq Game
        Smash TV
        South Park
        Spiderman
        Spiderman & Venom
        Terminator 2 Judgement Day
        Terminator 3 Judgement
        The Beatles: Rock Band
        The Punisher
        The Simpsons
        True Lies
        Turok
        Wizards & Warriors
        Wolverine
        WWF Raw
        WWF Wrestlemania
        X-Men

        Fashion

        Annie Sez
        Blundstone
        Eloquii
        Mandee
        Hot Sox
        Todd Oldham

        Beauty

        Aquaphor
        Bliss
        Cascadia Soapery
        Eucerin
        International Flavors & Fragrances
        Nivea
        Nivea for Men
        Ralph Lauren Fragrances
        Vera Wang Fragrances

        Food & Wine

        Amazon Water
        Cucina Tosca
        De Gustibus Cooking Studio
        G'Vine Gin
        Harry & David
        Kremlovskya Vodka
        Le Madri Restaurant
        Mad 61 Restaurant
        Morso Restaurant
        Seagrams
        Tuscan Square Restaurant
        Wine Country Gift Baskets

        Other

        Gemini Broadway Play
        Lot 58 Online Auction
        Pressman Toys